How To Market Your Business Exponentially On A Budget

If you are running on a limited budget, marketing your business can be a challenge. Fortunately, there are a lot of marketing strategies you can implement to grow your business exponentially. You use promotional products, engage in content marketing, or utilize social media for your advantage. Below are some powerful tactics you can implement.

1. Use Social Media

Most of your customers are definitely online through social media. Whether they use Facebook, Instagram, LinkedIn or any other platform, be sure to invest your time and energy to make your business visible on social media. Rather than going into all places, choose one or two platforms and become an expert on those first. As a recommendation, choose Facebook and Instagram initially.

2. Build an Online Presence

Social media is not the only place you should be at. Create valuable content, be it blogs, videos, or engaging images. Build a website first to showcase your business and what it caters to. Add engaging videos, blogs, and images on that site to generate free traffic. You can use YouTube for your videos and embed those videos on your site as well.

3. Take Advantage of Bloggers and Vloggers

This is great for brick and mortar businesses like restaurants, bars, cafes, inns, hotels, and the like. You can invite popular bloggers and vloggers to come visit your place and try the food or the services for free. You can leverage the audiences of these influencers and promote your business to a wider audience without spending too much on advertising.

4. Add Your Business to Google Maps

Many smartphone users use maps. There are many apps that integrate Google Maps as well. If you want free local advertising, be sure put your business on the map literally. Go to Google My Business and open an account if you haven’t already. Search for your business location and add your business in the listing. Simply verify and confirm your business and you are good to go. Remember that your listing on the map can attract reviews so be sure to provide the best customer service to be able to rank up positive reviews.

5. Use Promotional Products Creatively

Using promotional products is a great way to market your business. These items do not need to be expensive. Such items can include pens, bags, drinkware, bottle openers, keychains, fidget spinners, ornaments and the like. You can have them custom made to include your brand, address, website, and contact information.

Promotional products can be used as giveaways during events, or as added freebies to your first customers. You can also give them as prizes for contents you can hold online through social media. You can give them as added bonuses to customers who want to try your product or come to your business for the first time. Promotional products are powerful and can be used in a variety of ways that your creativity can think of.

Christmas Gifts For Clients

Organizing corporate Christmas gifts can be pretty daunting. The bulk of the stress comes with the responsibility of choosing gifts to reflect your business. That can greatly affect the your business and personal reputation.

Here are some ideas to help you choose something that fits your unique needs.

Sporty Gifts

Chances are that some of your clients will be into certain sports or big supporters of a sports team. Consider giving out baseball bats, personalized jerseys, sports visors, golf sets, or other customized item that includes their favorite sports team logo.

These items are not hard to find, on the contrary. You can even find them online. Sporty-related gifts don’t have to be actual sports stuff used by athletes or players. Thinking beyond is the way to go, like customizing everyday items with an image or a sports logo. Think about a custom gym bag, a wall clock, towels, mugs, and so on.

Desk Accessories

Office and desk accessories make very practical and useful gifts. Here you should consider office decors or desk accessories that they use while at work.

Things like vases, desk clocks, wall portraits, bookends, desk organizers, pen and pencil holders, letter openers, desk frames, paperweights, and so forth. You can also consider keyboard dusters, mouse pads, or laptop cases as gifts as well.

Think Outside of the Box

Perhaps there are seasonal events to a once-in-a-lifetime cultural event, art exhibit, or even seasonal tickets to a favorite sports. These all make unique presents for your clients. You can also give spa certificates or even gift certificates. Depending on your business activities, it might make sense to give an eco-friendly present such as a potted plant and or recycled items.

Luxury Gift Hampers

A gift hamper contains a variety of different products. You can choose to have a selection of different wines, beers, and spirits in your hampers. You can also add coffee and tea, jams and chutneys, cheeses, olive oil, crackers, and so many others. The range of products that can be included is enormous. In other words, it is very easy to create an attractive gift hamper based on your business needs.

There are several factors to consider when choosing a hamper. Think about the size of the hamper, as well as its shape and type. If you are ordering a large amount of them, you will have to store them somewhere between the time they arrive at your office and the time you actually deliver it to your client. Also consider that a good hamper will likely be reused in the client’s home, so investing here pays off for years to come.

Gift hampers are presents which show a desire to give something unique to the recipient. They can even be tailored individually, so all the energy you put here is a guarantee that they will be enthusiastically received.

Promoting Your Business With Social Media

There are billions of people using social media today. Some social networks report daily usage by hundreds of millions of people. These are potential clients or customers. By promoting your business on social media, or through social media, therefore, you will be exposing your brand, products or services to a large number of users. Even if the conversion rate of your social media marketing campaign is low, the results you get are still impressive due to the large number of people that have been exposed to the campaign. The following are some simple ways to promote your business on social media:

Business Profile

The best way to market your business is to create a social media profile for your business. You can use the logo, trademark or picture of the front entrance of your business as the profile picture. You can also write a short description of your business and core values on the profile. Be sure to also include your website address, street address and phone number on the profile. When consumers search the web for your business, they will get search results consisting of your social media profile page, your website and blogs. This means that social media can help to improve your online presence, thereby making your business much more visible to the market. This will help to improve your business prospects.

Paid Ads

Most social networks nowadays have paid advertising. You will be required to pay a daily fee to have your business advertised on the social media news feed of millions of potential clients. When social media users see your business, they can either like your social media profile page or they can visit the page to get more information about your brand, products and services. This is a highly effective way of promoting your business.

Backlinks

You can use social media as part of your search engine optimization strategy. For instance, you can post pictures, videos, adverts or short articles on your social media page and provide a link that readers can follow to get more information on your main site. This type of back link will help to boost your search engine ranking, not to mention helping you to close more sales as you drive more traffic to your site.

To get the best results with social media marketing, be sure to employ the services of a competent digital marketing expert. You have to compare the experiences of the firms you find as well as their reputation and track record before making a decision.

How Sales Coaching Can Help Your Business

Getting sales coaching is something that a lot of business owners seem to overlook. While it can no doubt be beneficial, unfortunately it is something that can be expensive. Not hiring the right sales coach can feel like a complete waste of money. Here are some benefits of an actual sales coach who can help.

Boost Revenue

Sales coaching should be look at as an investment. It is going to cost money to get this coaching, but it can be made back by boosting revenue. This coaching can help keep everything streamlined, and a major impact can be felt in the sales department. Just the boost in productivity is going to be good overall.

Bigger Deals Can Be Handled

The bigger the deal, usually the harder the actual sale is. Some businesses find it very difficult to get over that hump and close out the toughest deals. Sales coaching can be that one thing that helps finally breakthrough. Have a sales force team that knows exactly what to say and do in order to close the deal can be very beneficial.

Employees Will Benefit

There is something to be said for keeping employees happy by giving them training that they can actually use. Since most sales teams are going to be making some money off commission, it makes sense to give them quality teaching that they can use to be better other job. Not only does it help the business owner, but it helps them make more money in the end.

More sales have a chance of converting, but this is also very helpful to make communication skills better. By talking amongst each other, the whole sales team can work as a group to close deals and make an impact overall.

Getting Through Tough Times

If sales have been impacted for any reason, it might be the best time to look at sales coaching. Many business owners will be looking for some type of answer to get things back on track. This is a perfect time to seek professional advice so they can kind of assess what is going on as well.